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Why we don’t offer printing and mailing?

We have been asked this question many times from our current and potential customers. Today in particular I have been asked the same question 4 times already and it is not even a 11:00 AM yet. That is why I have decided to answer it in this blog post aside from answering it in a private message to our valuable clients.

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While it is long story, I will try to keep it short so it doesn’t become boring :).
We have initially started our services about two and a half years ago. Back then we were offering real handwriting. But this is subject to another blog post so make sure you check our updates to see why and how :).

We had few clients that were satisfied with our services and some other that were only interested, but we had a problem in front of us: Shipping costs. For our already established clients, it was an obstacle, but we were somehow dealing with it thanks to the fact that those clients were already familiar and very happy with the quality of our work so they were willing to pay the shipping costs and they have learned to plan upfront so they were ok with the delivery time as well. Unfortunately for those potentially interested clients it was reason to step back because of the too many variables:

  • They weren’t familiar with the quality of our work
  • They were not happy with the fact that they need to pay that much shipping and I totally understand them
  • They didn’t wanted to wait weeks before their package arrives and I understand them again

So why I am constantly mentioning high shipping costs and so big delivery delay? We are Europe based company. Our offices are located in Europe while most of our customers are US based. Our first client was from USA and last months reports showed that 87% of our current clients are US Based.

And because we are passionate about Handwriting, when most of us would just give up, we did our best to overcome those obstacles by creating our amazing service that can generate original looking Handwritten documents. We put all our expertise around handwriting into play, and we have created this software that allows us to provide high quality service thus keeping our clients from the past and earning ones. Those who are open-minded and willing to try new things.

  • Now no longer need to wait days even weeks for the package to arrive;
  • No need to pay those expensive shipping costs to get the documents because you receive them in your e-mail and just print them
  • No need to be worried if the package might be lost somewhere like it happened with one of our first clients

Those are only few of the things out of many that we do better than others.

As our business develops, hopefully one day we will meat our goal and that is to be able to have US based headquarters and finally offer full service with printing and mailing included, but currently we are still start-up and until that day comes, we have our amazing service to offer to our valuable customers.

Why to handwrite it, when you can simply type it? or the other way around?

As a business owner you know that customer acquisition is difficult and expensive process. But you are business owner with great idea and it is time for you to generate some leads. Among other assets available, you also want to start direct mail marketing campaign. And you need few things only:

  • Content for the letter
  • Contact list with the potential leads
  • Printer
  • Regular printing paper
  • Envelopes

Yes more or less that is it and you are ready to go. Once you write appealing content for the letter that you believe will bring you sales, and once your contact list is ready, the only thing left for you is to print the letters, print the labels for the envelope and that is pretty much it. Your campaign is ready for mailing.

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While it might work, the chances are instead of reading your letters, many of them will end up in the basket without even being opened.

Why? Because people will assume it is Spam. We receive so much mail every day and most of it it is just Spam. This is a big problem. All your efforts are wasted, message wasn’t spread around and no leads, no sales.

Simple solution from many points of view is to Handwrite the letters. You are probably wondering Why would you handwrite it when you can just type it? Well…

It is proven that Hand addressed envelopes have 85% higher open ratio than printed labels or printed envelopes.
There is something magical in the handwritten letter itself. Something that will make the people to be eager and curious to see who send them the letter and why? So instead of treating it as a Spam, they will open it.

Can you remember last time you have received Handwritten letter? Can you remember the feeling? You were rushing to open it and see what is inside. People will act same way. With all this technology around us, nobody handwrite anything anymore. Handwriting is part of the past already and this is what makes it to be even more magical and special.

To go back go our campaign, if what people find inside is printed letter the chances of not reading it are still high, so you also need to hand-write the letter itself.
If the letter is also handwritten, they will actually dedicate time, read the letter so your half on the way of making a sale.

The other half assuming that you have sent to the right person will come for itself just because your letter is handwritten. Why? How? Well think about it. By handwriting the letter you are giving a unique value and personal touch to it. You create special connection with the reader. Especially in the real estate niche, people need to earn your trust before they decide to buy their future house from you.

Little about the other way around? Why to type it when you can handwrite it. Thanks to our services, there is no reason not to handwrite it. Further more with our competitive prices, you have to handwrite it. That is at least what you can do for your clients, they deserve it. You have to add this personal touch to your campaign. Your business deserve this.

Some of you would say it takes a lot of time to handwrite it, a lot of effort, maybe your penmanship looks bad but now there is no excuse.

With our services, time is same. We do all job for you, you only need to print everything at the end. And the things you need to complete handwritten campaign are same again.

You need the content of the letter and you go ahead and type it. Then send it to us together with your contact list.
We will send you the generated Handwritten Documents (both letters and envelopes)
Now you need same printer that you would use for the Printed letters campaign. You can print everything for the same amount of time, and the campaign will be ready in a blink of an eye. The handwritten campaign, valuable one.
If you want it even more personalized you can even print on those famous yellow lined paper sheets.

To see how you can print envelopes with your home printer please read our related article

Do It Yourself – Yellow Lined Paper

Every business nowadays needs marketing in some way. And we know how popular direct mail marketing is, especially the famous Yellow Letters. That’s why we have decided to create small tutorial about How To Create Yellow Lined Paper at home, so you can use it for creating Yellow Letters marketing campaigns.

Dimensions of our Yellow Lined paper are 13 x 18 cm and all we need is:

  • Regular Colored A4 paepr,
  • Color printer and
  • Scissors or paper scalpel

To make it as easy as possible, we have prepared  Yellow Letter template in PDF format so basically you just need to download our template and print it.

Make sure you choose [Actual size], and don’t use [Fit to media] option, so the software you use for printing doesn’t scale it down or up, messing up the size. Also note that the document is in landscape mode. Possible settings are shown in the image below:

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Of course not to mention that you need to feed the printer with Yellow colored paper – A4 size.

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Once you print it, you only need to cut on the black lines. You can use scissors, paper scalpel or one of those paper cutter like we did.

You now have your Yellow Lined paper ready and you can start your direct mail marketing campaign using your original home made Yellow lined paper.

The end result will look like this. Don’t be afraid, be creative and try to experiment with paper in different colors. We have tried with white paper and it was also nice.

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Now that you know how to made Yellow Lined paper at home, what is the project are you going to use it for?